Project
Doggerland
Summary
Brand identity for a museum.
Role
Graphic designer
AN ANCIENT LAND
Doggerland was an area of land, now submerged beneath the southern North Sea, that connected Britain to mainland Europe. It was flooded by rising sea levels around 6500–6200 BC. Geological surveys have suggested that it stretched from
where Britain's east coast now is to the present day
Netherlands, western coast of Germany, and peninsula of Jutland. It was probably a rich habitat with human habitation in the Mesolithic period, although rising sea levels gradually reduced it to low-lying islands before its final submergence,
possibly following a tsunami caused by the Storegga Slide.
BRIEF & CONCEPT
They wanted a flexible brand identity for a luxurious "five star" museum,
that would be able to expand further to hotels and restaurants.
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Doggerland was discovered with the use of geophysical techniques such as sub bottom profile systems. The use of sound waves through a boomer plate, directed toward the seabed, at a characteristic frequency helped to identify the lost land.
FINAL DESIGNS
Using the concept of underwater scans, I was able to come up with a brand identity for the museum that is easy to adapt and animated.
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